Hi there, I thought I would put together something simple explaining what internet marketing is all about.

The most important thing to remember is that it is a 4 step process from converting a suspect to a prospect , then to a customer and finally a client.

 Let me explain in more detail.

When we all start looking for something on the internet we are initially suspicious of something or someone we are not familiar with. We have heard so many scam stories, buying products or services which do not live up to our expectations or the promises that were made to us along the way and which were never delivered!  Hence we start off as suspects.

 Then we perhaps downloaded a report or product or subscribed to a newsletter etc by entering our name and/or email on an autoresponder form and thus formed part of a mailing list where we receive information to our email inbox. As we read these emails or even scan over them we may become a bit more interested and as such become prospects.

Then if we like something that is offered to us and decide to purchase we become customers.

Finally if the goods or service adds value to us and meets our expectations, we buy something else from the same person and may even become repeat buyers as the person or service establishes credibility and trust in our eyes. Thus becoming clients-the ultimate goal!

The fastest way to get people to follow you and willing to pay money to you, is to provide high quality free content. I can’t emphasise enough, it must be of value to them.  You can then build up a relationship with them and turn them from prospects to customers and ultimately clients of yours.

To do this you must establish credibility and trust along the way.

We all buy on an emotional level first which is backed up by logic. Nobody likes to be sold to but we all sure like to buy! Keep these thoughts with you on your journey into internet marketing. Wishing you health wealth and happiness always-Orla

Related articles by Zemanta
Enhanced by Zemanta

If someone tapped you on the shoulder, and handed you the EXACT system they used to make money, would you stop to listen or would you say "here we go again, another sales pitch". I don't blame you. I felt exactly the same way .There is no magic bullet to success but there are loads of shortcuts you can take when you are shown and taken by the hand until you succeed. Would this help?